About us

Lola is the story of this girl, in her apartment in the heart of the big city, in front of her mirror, music turned up to maximum on the speaker, getting ready to go out for a drink on the terrace with her friends.
She's looking in her closet for a little companion, the perfect accessory for going out for a stroll, feeling fresh and free on this beautiful spring evening...


Lola is an extroverted, confident and bubbly young woman. She loves and dreams of traveling, even if it's just weekend getaways, to escape her daily routine. In her day-to-day life, she hangs out in hidden spots and the most local, random places in her city, enjoying drinks with friends in the evenings after work. She’s curious, beautiful, dynamic, and always eager to discover new places. A weekend in the countryside? Sure, but really only for a weekend!

She's very stylish and loves to dress up – but not just for boys of course ! A true city girl, she's not a shopping addict and doesn’t spend recklessly. She saves her money for drinks, occasional getaways, but always gives in to that little accessory she has a crush on, that extra touch to her outfit that makes all the difference for her next drink or Saturday night out.

Each collection represents the style of a major European city, capturing the mood, tastes and lifestyle of a young European woman.
Whether in Paris, Rome, London or Prague, the brand will reflect a confident young woman, in love with life and its pleasures, and embracing the most precious characteristics of her city.

Each collection will attempt to capture the essence of this place, to reason with the young women there, to offer them that little companion that will accompany them in their daily adventures and make them feel young and alive. A little companion that, like its owner, will encapsulate the heart of a city, its secret places and capsule moments there.

From the perfect bag for a chiringuito on a beach in southern Spain for an aperitif, to the one that will look like a must-have for your stroll through the lively streets of downtown Florence, Lola will take you on a journey through its collections, all the while shaping this European lifestyle.

Along my travels and life abroad, I have been inspired by hundreds of young women, in their mentality, culture and lifestyle. The biggest inspirations have been and still are everyday the best friends that I hold in each of the regions, that I try to capture and represent through the brand.

Of course, these lively inspirations go beyond Europe, but as a European I have felt myself more legitimate to represent the styles of the regions that I know best closer to home, hoping that one day, Lola will be able to expand and represent all regions around the globe.